Promover Project widens its services for micro-enterprices in the city
In this way we hope to aid the micro-enterprises of the city of El Alto to acquire and manage the appropriate tool in terms of know-how regarding business management, for equal conditions between men and women and being valued as viable economic entities and with a commitment to equal conditions.
The Project “Empowering women and young people to start micro-enterprises in the city of El Alto” or PROMOVER has been working since March 2006 with financing from the European Union and support from the Development Organization CARE International Bolivia alongside the Business Development Program for Businesses PRODEPE, helping different economic endeavours with training in business management, with continuous support after training. We have the aim of improving the reach of the project; we have been working to implement a new component called Local Economic Development.
The new component focuses on strengthening the economic and social know-how of the micro-enterprises, which allows active participation in Local Economic Development in the city.
Due to this, work will be done in different areas such as in improving the relationship and interaction with public and private institutions. Amongst these institutions is the Municipal Government of El Alto, we are working with the various managements and unions linked to the production sector, strengthening them with Training in Business Management and other complementary services through coordination with other institutions that support the diversification of know-how with the unique goal of strengthening the production sector. Moreover, the work has given consideration to various pertinent groups related to the Mayor’s Office, such as associations, local assemblies, amongst others.
Emphasis will be given to work with women, who in addition to their daily work as “housewives” generally commit a certain amount of their time towards some kind of economic activity which generates a small amount of income to supplement the families’ outgoings. It is for this reason that the work is considered an issue of Initiating Leadership, allowing them to raise their self esteem, acquiring greater security and efficiency after having identified their economic potential which they currently develop or have thought of starting.
Women are identified as important economic contributors to their families and their community; as such we are working with them to help empower them, developing their capacities in leadership and in this way, hope to achieve effective interaction in decision making processes and active participation where they generally do not have a voice.
Moreover, we are working in Organizational Strengthening, in pre-established economic organizations (associations, cooperatives, family micro-enterprises, amongst others) which need to widen and improve their skills in good business management, can acquire the necessary capacities. Likewise, the program will be orientated towards those who wish to build an economic organization based on their own technical abilities and with reference to market opportunities.
Considering the breadth of needs in training and support which the people in the city of El Alto have, complementary training courses will be developed, focused on strengthening their skills in different areas such as participation in fairs, identification of markets, customer service, issues related to the law and taxes and other things which will be needed for our target population.
The formation of this new component also looks for strategic alliances with private institutions which can offer technical workshops from which our target population can benefit as a complementary component for people who need to broaden their knowledge of certain areas with a view to improving the products which they come to make.
In this way we hope to aid the micro-enterprises of the city of El Alto to acquire and manage the appropriate tool in terms of know-how regarding business management, for equal conditions between men and women and being valued as viable economic entities and with a commitment to equal conditions.
Promover Project widens its services for micro-enterprices in the city 
